Sharing content on social media is a powerful way to spread your message and engage your network. But did you know that you can significantly increase your impact by adding a personal statement to the posts you share? As a social media manager, it's crucial to encourage your team and colleagues to not just share a post, but to add their own voice to it. This article explains why this is important and how you can promote this practice.

Strengthen your message with personal input

When a user adds a personal statement to a shared post, they create context and add meaning to the content. This helps the audience understand why the post is relevant and why it is being shared. As a result, the post becomes not only stronger but also more authentic and credible. Algorithms on platforms like LinkedIn and Facebook appreciate this interaction and increase the visibility of the post, leading to a broader reach.

Added value for the target audience

A personal message accompanying a social media post makes the content more relevant to the audience. It shows that the sharer is not just a passive consumer but is actively thinking about the information they are spreading. This can lead to higher audience engagement, as it invites them to form their own opinions and respond. It is an effective way to promote community building and initiate a dialogue.

Motivate your team with practical tips

How do you, as a social media manager, encourage your team to add more personal input? Start by setting a good example. Regularly share content with a personal touch and encourage others to do the same. Organize workshops or training sessions explaining the benefits of employee advocacy and demonstrate how a personal touch enhances the visibility and impact of posts. Provide practical tips, such as using personal anecdotes or asking questions to the audience.

Create a culture of sharing and engagement

A company culture where employees feel like ambassadors encourages them to actively participate in social media. Ensure there is an open dialogue about the content being shared and encourage employees to share their own perspectives. This can occur both online and offline, such as during team meetings or brainstorming sessions. By creating a culture of sharing and engagement, employees feel more connected to the message and are more likely to engage their network authentically.

Conclusion: Make social media more personal

Adding a personal statement to shared social media posts is an effective way to enhance the visibility and impact of your message. As a social media manager, it is your job to inspire and support employees in developing their personal voice on social media. By highlighting both the benefits and practical implementation, you can create a culture of active engagement and employee advocacy that benefits both the company and individual employees.

Want to discover how an employee advocacy program can help your business grow? Schedule a demo with Soworker and explore the possibilities!